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Pepsi or Coke? Whose strategy is working better? Who is competitively stronger and better positioned to...

Pepsi or Coke? Whose strategy is working better? Who is competitively stronger and better positioned to compete over the next few years? .

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According to the survey it was proved that coke was one of the best beverages. About 36% of the people in the world are consuming the coke but only 14% of the people are consuming the Pepsi. By this survey report I came to conclusion that coke company strategy was working better. At present coke had launched the new varieties like low and no sugar variety of coke. Many of the people who are concentrated in their diet are interested to consume the no sugar coke. Coke was launching the new varieties according to their strategy. According to my point of view coke will be the best competitor and positioned to compete in the next few years.

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