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Comment on how the servicescape shape the behaviors of both the customers and employees?

Comment on how the servicescape shape the behaviors of both the customers and employees?

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When it comes to the customers, environment dimensions especially the forced flow layout, unconsciously directs the customers to visit the different locations of the market in a logical sequence.     The service space which is perceived by the customers can be seen in the form of an organized European city market which causes a nostalgic and slow-paced shopping experience. The main behavior of the customers which is expected from the larger grocery sales is exploration, discovery and longer stay.

When it is related to the employees, a colorful and comfortable environment is created by the environmental dimensions in which the employees work and it facilitates various opportunities to interact directly with the customers. Working in the central market will be less hurried and will be mainly oriented towards the fresh food in comparison to canned food. A lower turnover ratio will result from this environment as it will create a stronger commitment among the employees.

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