Question

In a thoughtful paragraph or two, identify and explain the following:

• What company is your perfect company and why? Approach this question from the measure of their "connectedness" with their customer
• Identify your perfect company's 'marketing mix' from the lens of the 4 P's (plus positioning)
• Lastly, does your company fit the model of the 'sales approach' or the 'marketing approach' - explain.

Answer 1

In my opinion Apple is the perfect company, not only because it is manufacturing world class quality products but also they are so connected to the customers in the form of loyalty programs, Apple care and many other ways which includes extra ordinary customer service centre as well. So it has created a positive reputation for itself in the market on which it capitalises every year when they roll out their new IPhone in the market.

Apple has done quite well as far as 4 Ps are concerned i.e. Product, Place, Price, Promotion. They are manufacturing great quality product with international warranty. Apart from that they have kept the price high to sow that they are selling premium products. Promotion has always been targeted towards explaining and communicating which new technology has been incorporated in the product and this happens at a global scale.

Apple is following a marketing approach because it means long term connections and not just selling the product for a shorter term.