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11. Cash is money that flows through the business and is not tied up in any asset. 12. An important first step in protecting the small business from bad debt losses is a 13, A small company needs fixed capital to expand and grow the business 14. Generally.speaking, all growing companies need to borrow money at some point. detailed credit application. 15. Commercial banks are lenders of last resort for small businesses. 16. Advertising is a synonym for promotion. 17. Small businesses need not worry about public relations since their impaet on the local community is small. 18. One of advertisings rules is: Its not the frequency, its the size
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