Question

22 The central purpose of the balanced scorecard, including its use in performance appraisal, is to:...

22

The central purpose of the balanced scorecard, including its use in performance appraisal, is to:

a.

Improve internal business processes

b.

Reduce waste and inefficiency

c.

Maximize the employee's learning and growth

d.

Create superior customer value and satisfaction

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Answer #1

The answer is option “d” – create superior customer value and satisfaction.

The Balanced Scorecard is a strategic planning and management framework that enables a company to achieve its objectives. The four perspectives that are looked at are – financial, customer, processes, and learning and growth.

The Balanced Scorecard helps a company to focus on the true driver of its long term success which is nothing but creation of higher customer value and level of satisfaction.

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