Questions 15-16: In an article, the authors compare the use of humor in TV ads in...
In an article in the Journal of Advertising, Weinberger and Spotts compare the use of humor in television ads in the United States and in the United Kingdom. Suppose that independent random samples of television ads are taken in the two countries. A random sample of 400 television ads in the United Kingdom reveals that 142 use humor, while a random sample of 500 television ads in the United States reveals that 124 use humor. (a) Set up the null...
In an article in the Journal of Advertising, Weinberger and Spotts compare the use of humor in television ads in the United States and in the United Kingdom. Suppose that independent random samples of television ads are taken in the two countries. A random sample of 400 television ads in the United Kingdom reveals that 143 use humor, while a random sample of 500 television ads in the United States reveals that 125 use humor. (a) Set up the null...
In an article in the Joumal of Advertising, Weinberger and Spotts compare the use of humor in television ads in the United States and in the United Kingdom. Suppose that independent random samples of television ads are taken in the two countries. A random sample of 400 television ads in the United Kingdom reveals that 141 use humor, while a random sample of 500 television ads in the United States reveals that 122 use humor (a) Set up the null...
In an article in the Joumal of Adverdising, Weinberger and Spotts compare the use of humor in television ads in the United States and in the United Kinadom. Suppose that independent random samples of teilevision ads are taken in the two countries. A random sample of 400 television ads in the United Kingdom reveals that 140 use humor, while a random sample of 500 television ads in the United Stanes reveals that 128se humor (a) Set up the null and...
In an article in the Journal of Advertising, Weinberger and Spotts compare the use of humor in television ads in the United States and the United Kingdom. They found that a substantially greater percentage of U.K. ads use humor. (a) Suppose that a random sample of 380 television ads in the United Kingdom reveals that 140 of these ads use humor. Find a point estimate of and a 95 percent confidence interval for the proportion of all U.K. television ads...
Birds use color to select and avoid certain types of food. The authors of a particular article studied the pecking behavior of 1-day-old bobwhites. In an area painted white, they inserted four pins with different colored heads. The color of the pin chosen on the bird's first peck was noted for each of 33 bobwhites, resulting in the accompanying table. Color First Peck Frequency Blue 15 Green 8 Yellow 7 Red 3 Do these data provide evidence of a color...
Birds use color to select and avoid certain types of food. The authors of a particular article studied the pecking behavior of 1-day-old bobwhites. In an area painted white, they inserted four pins with different colored heads. The color of the pin chosen on the bird's first peck was noted for each of 35 bobwhites, resulting in the accompanying table. Color First Peck Frequency Blue 15 Green 9 Yellow 7 Red 4 Do these data provide evidence of a color...
The authors of a paper studied a random sample of 346 Twitter users. For each Twitter user in the sample, the tweets sent during a particular time period were analyzed and the Twitter user was classified into one of the following categories based on the type of messages they usually sent. Category Description IS Information sharing OC Opinions and complaints RT Random thoughts ME Me now (what I am doing now) O Other The accompanying table gives the observed counts...
Recent incidents of food contamination have caused great concern among consumers. An article reported that 33 of 80 randomly selected Brand A brand chickens tested positively for either campylobacter or salmonella (or both), the leading bacterial causes of food-borne disease, whereas 69 of 80 Brand B brand chickens tested positive. (a) Does it appear that the true proportion of non-contaminated Brand A chickens differs from that for Brand B? Carry out a test of hypotheses using a significance level 0.01....
A survey of 445 workers showed that 140 said it was unethical to monitor employee e-mail. When 110 senior-level bosses were surveyed, 41 said it was unethical to monitor employee e-mail. At the 10% significance level, do the data provide sufficient evidence to conclude that the proportion of workers that say monitoring employee e-mail is unethical is less than the proportion of bosses? Use the two-proportions z-test to conduct the required hypothesis test. Let population 1 be workers, and let...