Which of the following is an example of a marketing intermediary? An agency that operates at...
Which of the following is an example of a marketing intermediary?
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An agency that operates at a federal level and has a centralized distribution system |
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A not-for-profit body that aims at product distribution through charitable channels |
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A retailing agency that purchases products from manufacturers to resell at a profit |
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An independent business unit that manufactures its products by purchasing raw materials from other agencies |
Homework Answers
1. C. A retailing agency that purchases products from manufacturers to resell at a profit
A marketing intermediary represents the relationship of another
entity purchasing from the manufacturer and selling to the end-user
for profit.
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IKEA, a global furniture company based in Sweden, is credited
with changing the strategy of furniture retailing.
Describe how IKEA changed the traditional model of furniture
retailing (and marketing). Do you agree with this departure from
the traditional furniture retail sales and marketing strategy? Why
or why not?
What is IKEA’s strategy to enter the U.S. market? Do you agree
with it? What might be a better strategy to bring IKEA to the
U.S.?
IKEA is now moving into China. ...
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Please read the case and answer just 5. Question by
filling the empty table on last picture.
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