Question

Hi,

I am requesting your help.

Thank you,

Michelle

Question 2 of 3 In late 2013, Sony successfully launched the PS4 gaming console at roughly the same time Microsoft launched Xbox One. One million people were able to buy PS4 within the first four hours of availability, either by purchasing online or at a local retailer. What value did Sony bring to their customers? D a. The righit product b. The right price c. The right place and time

Answer 1

Question 3 first

The correct answer is OPTION a. THE RIGHT PRODUCT. Explanation is as follows

A product should be able to cater to the demands and the needs of the user. Also, it should be able to convince users or first time buyers to try it out. In this case, the company spent a lot of time to understand the needs of the users. The company tried to manufacture its product and tweak it according to the requirement and wants of the customers. It served the right product.

Question 2.

The correct answer is OPTION c. THE RIGHT PLACE AND TIME. Explanation is as follows

It is very important for a company to pick the best location and/or time to launch their product. This may play a very crucial role in deciding whether a target customer would actually buy. In the given case, if the company would have delayed in launching its product, it might have lost its market share to the rival company. Not only this. if the right places were not selected, 1 million sales might not have been possible in the first few hours of its launch.