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B1. Ralph founds Signify Inc. to make and sell products bearing the names of Tau Kappa...

B1. Ralph founds Signify Inc. to make and sell products bearing the names of Tau Kappa Epsilon (TKE) and other fraternities and sororities. Among other venues, Signify sells its products online through Web sites that incorporate the fraternities’ and sororities’ names and abbreviations into the URLs—for example, “tkestuff.com”—without their permission. On what basis might the fraternities and sororities maintain a successful suit against Ralph and Signify? How might this dispute have been avoided?

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Answer #1

According to law, one cannot use others brand name, trade mark and names without permission if it is registered. In present case I assume that brand name is registered. I assume that the company has registered brand name in United states patent and trade mark office. This provide enhanced legal option to the company by preventing any argument of innocent infringement.

                                                                   

Fraternities and sororities can file case in court against Ralph and Signify as the latter has used registered brand name without permission. The company can issue cease and Desist order to defendant. The best possible way to solve this issue is out of court settlement. Both companies can talk to each other and solve the differences. This helps to maintain healthy relation between each other.

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