Question

Chapters:22,23,33,34

CH22) How to impress a potential customer with credentials without being labeled as a show-off? Public speakers have someone else introduce them, a real estate company made a slight improvements to their phone service by directing people to “Jane, who has 10 years of experience with houses in upper price range”, and physicians display their diplomas on the walls.

CH 23) The danger of being the smartest person in the room. The expert card frequently trumps any other card in the room. The example here is that the scientists who discovered the double-helix of the DNA were never prime DNA experts, which made them “hungrier” for new discoveries, and made them question established rules.

CH33) People pay more for the stuff that’s about to disappear. Oldsmobile sales rose after GM announced the end of life for the line. Australian beef purchases rose after customers learned this year’s supply would be severely diminished because of the weather conditions. Concorde sales took off right after British Airways announced the hyper-speed flights would be shut down.

CH34) When people feel something is about to go away, they will stick to perception of the product being better than the new one. In majority of blind tests customers chose New Coke over Classic Coke. Yet when New Coke was introduced, massive protests were staged. When the same drink was packaged into Classic Coke and New Coke bottles, customers still claimed they preferred the Classic Coke and could taste the difference, even though labeling was the only thing that differed two drinks.

Read Yes! book's Chapter 22, 23, 33, and 34. You will see that if the source of a message is seen as authoritative, or the message conveys a sense of scarcity, it will be perceived as more persuasive.  

Write an email that can be used by your service organization to ask for donations. And your message should satisfy the requirements below:

(1) Audience: Donors who have frequently donated money to your organization

(2) Objectives: To persuade them to donate for an upcoming event (you can choose or invent any event that is appropriate)

(3) Method: FIVE-STEP motivation sequence: Attention, Need, Solution, Proof, Action. To show that you use the sequence correctly, separate your message's content by using numbered list format as below:

[Attention]

[Need]

[Solution]

[Proof]

[Action]

Answer 1

Subject: Lets together help finding them a home.

HI!

Some things make us so happy and one of them is helping someone find a home and that is something our organisation has been doing since last 10 years. Condition of stray dogs and cats who are abandoned by their families is heart wrenching and is very unfortunate. They suffer from various diseases, do not get proper food and live in very painful conditions on the streets. (Attention)

You help is very crucial in this noble cause and in our struggle to find them a better place to live. You can help us by either adopting a pet or generously donating for their day to day expenses, medicines, pet supplies etc. Its not possible to achieve without your help.(Need)

This time we are organising an event for homeless animals specifically dogs and cats where they would be offered for adoption. It is also a fundraising event for the animals that are living in our shelter home, where you can generously donate for your favourite ones. Your presence in the event would be highly appreciated. The event is scheduled on 10^th November at (place can be written). (Solution)

We have been working for this cause since last 10 years and have successfully made a mark. We have helped thousands of animals in finding a loving home and also have many animals in our shelter homes that are living in very good conditions. You can visit our website: ……@ where you can find the events and various activities carried out by us for the animal welfare. ( Proof)

Kindly grace the event with your presence and help the animals as much as possible. You can also show your support by donating at the given online link (payment link/website).Your unwavering support is the lifeline for our endeavours. (Action)

With deep appreciation,

Organisation name

Your name

Contact number and address