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In your opinion, discussing various obstacles to undertaking market research

In your opinion, discussing various obstacles to undertaking market research

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I would like to list some of the major obstacles that a market researcher face during market research.

1. Reaching the right target set to collect data, as in primary research if the data points that needed to be collected are huge, it gets difficult to organise the data collection

2. Reducing unwanted data in the data collected. Although data is collected, it will have always comes with some unnecessary data points(noise) we need to deduce to bring the results.

3. Choosing the right set of survey target for analysis

4. Choosing the constrained budget to conduct the analysis with in the marked capital

5. Keep in mind that surveys, interviews conducted does not affect the privacy of the data providers.

6. Using the right statistical tool to analyse and data and bring up useful results

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