Question

Sales messages use persuasion to promote products and services. To develop and deliver effective sales messages of any type, use the 3-x-3 writing process to analyze the product and your purpose, adapt your message to your audience, gain attention, build interest, elicit desire, reduce resistance, and motivate action 

You need to write a sales message for your company's new line of exercise apparel.Before composing your message, which questions should you ask yourself? Check ail that apply 

How does the apparel's durability compare to that of competitors' products? 

How and where is the apparel manufactured? 

What is the purpose of my message? 

How can I use puffery to my advantage?

 A coworker is crafting a sales message and asks for your advice. What tips can you share for the opening? Check al that apply 

Ask a question. 

Include eye-catching typographical arrangements. 

Use a startling statement 

Include a long personalized introduction 

When writing a sales message, you can selling points with rational or emotional appeals. Rational appeals are associated with by developing your central and emotional appeals are associated with 

What techniques overcome resistance and help build credibility? Check all that apply 

Sending free trial samples 

Including testimonials 

Sending unwanted merchandise 

Using misleading statements 

What is illegal to include in a sales letter? Check all that apply 

Unauthorized use of a celebrity name 

Free sample trials 

Satisfied customer names 

Misleading statements 

Read the scenario, and then answer the question. 

You work for a letterpress stationery company that has recently started selling merchandise through its website. To increase online sales, the owner has written an e-mail sales message to send out to all the company's customers on the e-mailing list. The owner asks you to review the following opening of her message. 

Our rich colored paper and timeless letterpress designs are sure to make our new promotion a success. You can purchase today for 20 percent off! 

What revision should you suggest? 

Picture your loved ones opening your notes written on our rich colored paper with timeless letterpress designs. Picture the simple joy on their faces just knowing you care. 

Make someone happy: send a handwritten note. Make yourself happy: save 20 percent on all our stationery online today! 

Our rich colored paper and timeless letterpress designs are 20 percent off

Answer 1

1. What is the purpose of my message

Explanation - Sales messages directed to the consumer should have a strong rational and reason behind it. It should clearly aim at striking or appealing to certain aspects of the reader be it a emotional connect or a strong rational/logic based connect.

2. Include eye-catching typographical arrangements

Explanation - This makes the sales message more coherent and is more likely to catch the attention of the reader.

1. Build Interest .   Logic & Reason . Status and Ego
2. Including Testimonials and Sending Free trial samples

Explanation- customers develop trust and try to adopt a new product only when they hear or read some positive reviews or testimonials from other customers or use the product themselves to get the first hand experience.

3. Unauthorized use of a celebrity name & Misleading statements

Explanation – either of the above case can land the company or firm in legal trouble if proved in court of law.

4. Make someone happy: send a handwritten note. Make yourself happy:save 20% on all our stationery online today

Explanation – Benefit shown for everyone, customer as well as the receiver of the note.