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(d) (5 points) Recall our discussion of the three Coca Cola company employees offering to sell...
Coca-cola in India case.
1. What aspects of US culture and of Indian culture may have
been causes of Coke's difficulties in India?
2. How might Coca-Cola have responded differently when this
situation first occurred, especially in terms of responding to
negative perceptions among Indians of Coke and other MNCs?
3. If Coca-Cola wants to obtain more of India’s soft drink
market, what changes does it need to make?
4. How might companies like Coca-Cola and PepsiCo demonstrate
their commitment...
Already in all African countries, Coca Cola has committed $12 billion to invest in the continent between 2010 and 2020. Why does Coca-Cola show such strong commitments to Africa? Founded in 1892, Coca-Cola first entered Africa in 1929. While Africa had always been viewed as a “backwater”, it has recently emerged as a major growth market commanding strategic attention. Of the $27 billion that Coca-Cola’s chairman and CEO Muhtar Kent promised to invest in emerging economies between 2010 and 2020,...