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Marketing mix planning begins with

When Coca Cola requires that McDonalds only offer their drinks, while agreeing to not handle Pepsis drinks, this is: O A. Ex
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A. Exclusive dealing

Exclusive dealing arrangements are essentially requirements contracts in which a seller agrees to sell all or a substantial portion of its products or services to a particular buyer, or when a buyer similarly agrees to purchase all or a portion of its requirements of a product or service from a particular seller.

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