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A _______ is the specific combination of goods, services, or ideas that a firm offers to...

A _______ is the specific combination of goods, services, or ideas that a firm offers to its target market to enrich the lives of consumers by providing designs, features, and functions that people need and want.

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Answer #1

Answer: Product

As described by O. C. Ferrell, Michael Hartline in the book "Marketing Strategy", a Product of an organization is defined as the specific combination of goods, services, or ideas, information etc. that a firm offers to its target market to enrich the lives of consumers by providing designs, features, and functions that people need and want.

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