Question

Qualitative Decision Analysis

 

Use the Six Thinking Hats qualitative process for answering this question.

 

LEGO’s strategy is to make LEGO bricks from sustainable sources by 2030. They want to do this while maintaining product quality and safety. This long-term strategy will require many short-term and medium-term decisions. They have long term goal of making the whole business operation more sustainable.  Some of the decisions needed year by year to make their sustainability strategy happen may include:

 

1. 
   

• Phasing out plastic used in packaging

• Making more bricks from sugar cane (currently this is 2 %)

• Using more solar panels on factories

• Making reductions in waste that goes to the landfill

• Locating sources of sustainably sourced paper for packaging

 

You are required to select ONE decision from the list above as the basis for this assignment.

Step One:  Review LEGOS and conduct some research on the issue you selected.  Your research should include a review of long-term implications of this decision for LEGOs and their sustainability objectives. Some example sources are below:

 

https://www.lego.com/en-us/aboutus/news/2020/september/sustainability/

 

https://www.forbes.com/sites/sujatakundu/2019/10/30/lego-challenge-to-find-a-strong-sustainable-alternative-plastic/?sh=64deeb9f3647

 

For the written portion of this assignment. Answer these questions.

1. Describe the decision you selected (from the list above) that needs to be made and why it is important based on the company’s long-term strategy.

2.  Use the Six Thinking Hats qualitative decision analysis process and answer the following: 

3. 
   

1. Why is this an appropriate tool for thinking about the problem you selected?

2. Discuss in detail your use of this analysis tool by explaining what will happen in each part of your analysis (the six hats) using this tool.  (Be sure to directly address the LEGO problem you identified in your answer.  This may require some imagination/creativity on your part!)

3. What are advantages and disadvantages you see in using the Six Thinking Hats process to think through the problem you selected? Explain.

4. How might information learned in the analysis process be useful to a marketer?  Be specific for the problem you identified.
   

3.  In general, how does the use of qualitative tools such as Six Thinking Hats or Mind Mapping help to improve the decision making process (7 steps)?