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A current performance report reveals a large favorable sales volume variance but an unfavorable sales price...

A current performance report reveals a large favorable sales volume variance but an unfavorable sales price variance. You don't expect a large increase in sales volume. What steps do you take to analyze the situation?

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Answer #1

Sales volume variance means multiplication of Budgeted price with the difference between the actual and Budgeted number of units sold. Equation is

Sales Volume Variance =Budgeted price unit (Actual unit sold-Budgeted unit sold)

In this case there is a large sales volume variance which means actual unit sold is greater than budgeted unit sold.

In order to analyses these situation following steps are analysed

1.Budgeted number of unit sold is analysed carefully because it is the estimation of managers based on several factors like market share,product price , marketing activities etc.

2.Price of product to be analysed ,if the selling price is lower than budgeted it loads to sales volume variance favorable.

3.Restriction  related to trade is analysed because it has wide impact on the sales competition,price of product .

4.Competition is also a important factor ,which means more customers leads to sales volume increase.

5.Product Differentiation leads to sales volume favorable it is to be analysed.

6.Growth strategy of company is to be analysed ,whether company adopted a growth strategy which leads to increase in sales volume.

Through the analysis of above factors managers can find the reason for the situation and decide accordingly.

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