Question

Marketing

1.what are the role and functions of public relations within an organization?

2.Discuss the major public relations tools and the roles played by the internet and social media.

Answer 1

Below are the three different ways of how public relation is used to accomplish a firm's objective:

• Product awareness: Organizations launching a new product or re-positioning existing products can use Public relation to created awareness and provide information about new product offerings using events or media placements.
• Improving Demand: Any good and positive news or article in media can help company boost sales of the organization.
• Providing information: Companies can use public relation to provide in depth information about a product or service which can help generate interest of customers towards company offerings.

Below are the various major public relations tools:

• Media: It helps circulate critical messages and announcements through various media channels available to the organization.
• Advertorials in the form of articles/reviews published across major newspapers.
• Newsletters is an important medium to communicate with your customers and other stakeholders in the organization.
• Internet and Social media is the most important modern channel where organizations directly interact and have two-way communication to address issues, share information and organization take inputs from customers.