Question

(a) Explain what is meant by establish mutual relations in the definition of public relations. (5 marks)

(b) Why should public relations be a management function within an organization? (5 marks)

(c) Describe the differences between the roles of advertising and public relations. (5 marks)

Answer 1

1. Explain what is meant by establish mutual relations in the definition of public relations. (5 marks)

                                                                                      

For an Organization, Public relations mean, they connect to public and create bridge between public and organization, thus, here company can build their good image and reputation among public, PR employees present organization to the external system, as we know public could play significant role in developing the organizational business, further, many consumer products and services hired by public, as they keep their trust on the organization, further PR Employees collect feedback from public about the products, services, offering and organizations, further PR employees could review various media tools as viewed by public, they can take opinions, comments, feedback from Public,

2. Why should public relations be a management function within an organization? (5 marks)

Public relations should a management function within an Organization as it is associated with several functions like Community relationship, financial relations, Employees relations, and Government and political relations, with the help of building community relationship, we can minimize gap between a company and community, so, Organization could enhance their brand image, value, reputations in the eye of Community people and public, with the help of Financial relations, we could connect better way to various stakeholders and Investors, with such activities, company could increase cash flow, investment value and bring more return on Investment, here company gain ethically with having better image and reputation, with the help of Employee relations we can connect with talented pools and hire right skills and expertise, so organization could grow with fulfilling their objective, with the help of political and government relations, we can be more aware on legal terms, compliance, and local situations, taxation policy, so organization could grow better with such approach,

3. Describe the differences between the roles of advertising and public relations.

Advertising	Public Relations
Here, we take paid services to get public attentions and organizational products, services and results get highlighted with this process,	Public relations is typically a practice, developed by strategic department of organization, which focuses on reducing bridge in between public and organization,
Media is usually paid type here,	Here, we get attention from public through building trust with public
Communication goes one way	Communication is always both sided,
Here we highlight product, services, various promotional offering to markets and intended buyers,	Here, organization focuses on building better brand image, reputation etc,
Organization could have full control over advertising	Here, organization could have limited control over all the sections of public
Credibility is low for advertising	Credibility is usually high for Public relations