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9. Understanding the kinked demand curve theory Aa A Happyland is one of five amusement parks on Sunshine Island. The following graph shows Happylands kinked demand curve (DID2) and the resulting marginal revenue curve (MRIMR2). The graph also shows two possible marginal cost curves (MC1 and MC2) PRICE AND COSTS (Dollars per ticket 48 D1 40 MRT 32 MCI 16 : MC2 MR2 0412 16 20 4 QUANTITY IMittions of tickets per yearl Assume Happylands marginal cost is represented by MC1. Happyland will set a price of per ticket. According to the kinked demand curve theory, if one firm one firm decreases its price to below $40 per ticket, its competitors will its price, other firms will not follow suit, but if its price, other firms will do likewise to retain their market share. Therefore, if Happyland F6 F7 F8 F9 F10 F11 F12 PrtScr Insert
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Answer #1

Happyland would set a price of $ 40 per ticket (price corresponding to the quantity where MR = MC1)

Kinked demand curve theory:

If one firm increases its price, other firms will not follow suit, but if one firm decreases its price, other firms will do likewise to retain their market share. Therefore, if Happyland decreases its price below $ 40 per ticket, its competitors will also decrease their prices.

D2 portion of the kinked demand curve is relatively less elastic than the D1 portion.

If Happyland's marginal cost = MC2

It would still charge the same price i.e. $ 40

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