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Data Collection

A maker of energy drinks is considering abandoning can containers and going exclusively to bottles because the sales manager believes customers prefer drinking from bottles. However, the vice president in charge of marketing is not convinced the sales manager is correct. Investigate this issue using statistical analysis.

  1. Explain which data collection method you would use and what procedures you would follow to apply this method to this situation.

  2. Propose which level of data measurement applies to the data collected. Justify your answer.

  3. Determine whether the data is qualitative or quantitative.


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