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When a substitute is priced comparably, the Threat of Substitute Products/Services Increases Decreases Is not impacted...

When a substitute is priced comparably, the Threat of Substitute Products/Services

Increases

Decreases

Is not impacted

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Answer #1

Correct option is (1).

When a substitute good in the market is comparably priced, consumers view the good in question and its substitutes as near-identical, and will quickly switch to the substitute good if price of the good in question is increased. Therefore the threat of substitutes will increase.

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