When a substitute is priced comparably, the Threat of Substitute Products/Services
Increases |
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Decreases |
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Is not impacted |
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Not enough information |
Correct option is (1).
When a substitute good in the market is comparably priced, consumers view the good in question and its substitutes as near-identical, and will quickly switch to the substitute good if price of the good in question is increased. Therefore the threat of substitutes will increase.
When a substitute is priced comparably, the Threat of Substitute Products/Services Increases Decreases Is not impacted...
Porter Five Forces in a figure for McDonald's current: 1. The threat of new entrants 2. The bargaining power of buyers 3. the bargaining power of supplies 4. the threat of substitute products and services 5. the intensity of rivalry among competitors in an industry
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