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Prepare analysis and report for Redbox’s website managers to reveal how the company can improve its...

Prepare analysis and report for Redbox’s website managers to reveal how the company can improve its performance by improving its website. The analysis should also have a bit of history and background on company.

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Answer #1

Redbox is Americas premium company specialising in DvD and Video game rentals and its products ar elocated as kiosks at restaurants, malls, shopping stores, supermarts, etc.

To improve its performance on website the company can adopt following :

  1. Programmatic buyibg of ads to retain costs amd minimise them
  2. Optimise contents on landing page and reduce high graphics to boost laoding time
  3. Resuce bounce rate and exit rate by placing innovative engagement content and product features and prices
  4. Effectively placing sitemaps and heatmaps
  5. Targeting segmented userbase with social media ads on various platforms like Facebook, Instagram, Snapchat, etc
  6. Adopting Artificial intelligence for websites metrics and customer profiling to segment and customise products offerings and prices.

Positioning : Accessible, Affordable, Available Video Game Rental service provider.

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