Case Title:
Transforming Culture in the Kingdom: How Saudi Telecom
Focused on People to Compete in the Digital Age.
(download link-
https://www.dropbox.com/s/bxluxgwqtgzmc5l/Transforming%20Culture%20in%20the%20Kingdom.pdf.pdf?dl=0
)
Case Synopsis:
This case describes Saudi Telecom Co.'s (STC's) transition from a
government-run entity to a business competing on the open market.
Early in its transition phase, STC recognized it would need to
transform its employee and company culture to succeed. Led by Dr.
Khaled Biyari and his immediate predecessors, STC's cultural
transformation was widely heralded as successful by 2018. But
Biyari left the CEO role that year, leaving Nasser Bin Sulaiman Al
Nasser to take over the position. The change at STC's helm
represented a critical inflection point for a company that, as the
incumbent provider of all telecommunications in the Kingdom of
Saudi Arabia, was seen as critical to the success of the country as
a whole.
Assignment Questions:
1. When Khaled Biyari took over as CEO of Saudi Telecom Co. (STC)
in 2015, he instituted a number of change initiatives.
i. Explain why there was a need for change at STC at that time. (10
marks)
ii. Evaluate Biyari's change strategies from a change management
perspective. (10 marks)
2. By 2018, STC was widely perceived as a turnaround success
story in the gulf region. This notwithstanding, some employees
still felt that the change strategies being implemented were
misguided.
i. Hypothesize why this was the case from a change management
perspective (10 marks)
ii. Suggest further steps the CEO and his team could take to
achieve full employee buy in. (10 marks)
3. In March 2018, Al Nasser (who did not possess all the skill
sets for job as yet), took over as CEO of STC, and his challenge
was to transform the company from a traditional service provider to
a digital provider for its customers.
i. Discuss how Al Nasser could succeed with this challenge. (10
marks)
ii. Suggest steps Al Nasser could take to ensure that the cultural
transformation already achieved at STC was sustained. (10
marks)
Solution 1i):
Following were the reasons why there was a need for change at STC:
---------------------------
Solution 1ii):
Following were the change management strategies:
---------------------------
Solution 2i):
Following were some of the perceived gaps in STC's change management strategy:
---------------------------
Solution 2ii):
Following are additional ways in which STC can gain full employee buy-in:
Case Title: Transforming Culture in the Kingdom: How Saudi Telecom Focused on People to Compete in...
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