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CASE INCIDENT Conway Manufacturing Conway Manufacturing is a large orgauization that they would be impossible to produce In the mean- manufactures machine tools used by workers in ai- tie, the marketing department had begun a cam- ous industries. In recent years, sales of the companys paign based on the material they had received from products have begun to fall as a result of increasing the rescarch and development department One year competition. Customers have also begun to complain later, Conway was still no closer to producing new about the quality of Conways products. In response, products. In the meantime, more customers were Conway decided to design some new, high-quality complaining and chreatening to find new suppliers, 2 and the competition continued to take more and more of Conways business. The research and development department was asked to develop some new designs for several of Conways best-selling products. When the engineer- ing department looked at the designs, they rejected them outright, saying that they were not very good. Engineering then revised the designs and sent them to the production department, However, the pro- duction department responded by sending therm back to the engineering department, insisting that Questions: How is this firm currently structured and is it effective? What advice do you have for management with respect to changing its structure?

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Answer 1:- As of now, the organization is structured as Departmentalization in which different department or division in the organization operate and function separately. This is not an effective structure for the organization as this is creating a lot of problems for the company in producing the new product due to lack of coordination.

Answer2:- The management can either go for the Team-based Organizational Structure in which the members of different departments can be combined to work on a project. As the company is looking to produce high quality sophisticated products, thus the involvement of various department’s employee will help in creating the coordinated efforts and better utilization of resources.

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