Question

Company Epic has experienced declining sales during the last six months. Epic wants to break this negative trend by a new innovative product line, i.e. tablets for youths, between 12-18 years of age. The target group consists of young people who like new cool gadgets for a reasonable price. The management’s watchword for the new product line is “simplicity and coolness”. You are a project manager at Cool Design, a consultant company in Stockholm. You are hired to design the interface of the new tablet. There are no restrictions stated by company Epic as long as the interface fulfills the requirement of simplicity and coolness.

Now the question is:

You are to Describe your design process, from idea to finished product. You are not supposed to describe the interface, but just the design process!

Answer 1

Hello! Providing the solution to the mentioned question.

Design approach to cover youth audience and simple approach :

• Having lesser user interface elements such that there is no clogged visual or clogged approach on the screen.
• Having appealing combination of colors that are in general sync with the RGB and does not include any complex combinations like indigo, cyan and so on.
• Rounded layouts for icons to keep the representation of the functionalities to the minimal extent whilst being functional.

In order to produce and have this kind of design it is required that first proper analysis to cover the youth user base is to be made properly to ensure that there are no any turn around and as a added bonus with proper analysis it would be possible to maintain a higher percentage of user retention down the line. It is also essential to have a approach in a manner that follows standards and compliance to ensure adherence to security as well as being easy to use and upgrade down the line.