A researcher wanted to know if the content of television programs has an impact on viewer's...
A researcher wanted to know if the content of television programs has an impact on viewer's recall of ad content. He randomly assigned 108 people to view a program with violent content, and 110 people to view a program with neutral content. The same 9 commercials were inserted into each program. After viewing the program, the subjects were asked to recall the brands advertised in the commercials. The average number of brands recalled for those who saw the violent program was 3.77 with standard deviation 1.87. The average number of brands recalled for those who saw the neutral program was 4.65 with standard deviation 1.67.
1) What is the conservative degrees of freedom for the t distribution to be used?
2) Given the available degrees of freedom on our table, what df will we use?
3) Calculate the test statistic
4) Find the p-value
5) Find the 90% confidence interval for the difference between the average number of commercials remembered between the two groups
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A researcher wanted to know if the content of television
programs has an impact on viewer's...
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You are a consultant to the
marketing department of a business preparing to launch an ad
campaign for a new product. The company can afford to run ads
during one TV show, and has decided not to sponsor a show with
sexual content. Do these results indicate that viewer memory for
ads may differ depending on program content? Conduct an appropriate
hypothesis test at the a= 0.05 level. Show your working, which test
statistic are u using? Assume population standard...
Study of recall of TV commercials. Do TV shows with violence and sex impair memory for commercials? To answer this question, researchers conducted a designed experiment in which 324 adults were randomly assigned to one of three viewer groups of 108 participants each (Journal of Applied Psychology, June 2002). One group watched a TV programwith a violent content code (V) rating, the second group viewed a show with a sex content code (S) rating, and the last group watched a...
Design a spreadsheet to determine the impact on ad quality of
paying for three draft commercials.
Write your answer/solution on word processor and submit as an
attachment.
DRAFT TV COMMERCIALS Your client directs TV advertising for a large corporation that currently relies on a single outside advertising agency. For years, ads have been created using the same plan: The agency creates a draft commercial and, after getting your client's approval, completes production and arranges for it to be aired has...
What Exactly Does Being “Creative” and “Effective” Mean?
An argument can be made that “effective” or successful
advertising is usually being creative with a purpose. Certainly,
the notion of effective advertising can vary from culture to
culture. In the United Kingdom, a premium may be placed on being
different, humorous, or out-of-the ordinary in differentiating
campaigns from the mass of mediocre advertising.
In the United States, creative advertising is viewed more often
as being “effective” in that the creativity has...
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1. What is the link between internal marketing and service
quality in the airline industry?
2. What internal marketing programmes could British Airways
put into place to avoid further internal unrest? What potential is
there to extend auch programmes to external partners?
3. What challenges may BA face in implementing an internal
marketing programme to deliver value to its customers?
(1981)ǐn the context ofbank marketing ths theme has bon pururd by other, nashri oriented towards the identification of...
What happened on United flight 3411?What service expectations
do customers have of airlines such as United and How did these
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Thank You!
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