Study of recall of TV commercials. Do TV shows with violence and sex impair memory for commercial...
Do TV shows with violence and sex impair memory for commercials? To answer this question, Iowa State researchers conducted a designed experiment in which 324 adults were randomly assigned to one of the three viewer groups of 108 participants each (Journal of Applied Psychology, June 2002). One group watched a TV program with a violent content rating (V), the second group viewed a show with a sex content rating (S), and the last group viewed a neutral TV program with...
An experiment randomly assigned 263 adults to watch one of 3 TV programs. One group watched a violent program, the second watched a program with sexual content and the last group watched a neutral program. After viewing the program each participant was scored on their recall of the brand names in the commerical messages. The researchers compared the mean recall scores of the three viewing groups with an analysis of variance for a completely randomized design. Complete parts a through...
You are a consultant to the marketing department of a business preparing to launch an ad campaign for a new product. The company can afford to run ads during one TV show, and has decided not to sponsor a show with sexual content. Do these results indicate that viewer memory for ads may differ depending on program content? Conduct an appropriate hypothesis test at the a= 0.05 level. Show your working, which test statistic are u using? Assume population standard...
1. Researchers want to examine the effect of scent on memory. A total of 9 people were recruited for the study. Each person randomly assigned to one of the three experimental groups. Each person was asked to read a passage from a book. A week later, each study participant was asked to recall as much information as they could from the previously read passage. Researchers determined a score for each subject representing the facts that have been correctly recalled. The data...
0. A group of statistics students wanted to investigate the effect of social media on a person's self- esteem. For this purpose, they conducted a study where participants were randomly assigned to one of three groups: browsing ENews for 2 minutes and then taking a survey, browsing Facebook for 2 minutes and then taking a survey, or a control group where the participants just took the survey. The survey, based on the Rosenberg self-esteem scale, was the tool used to...
1. In the regression equation, the value that gives the amount by which Y changes for one unit in X is called the (a) coefficient of correlation. (b) coefficient of determination. (c) slope. (d) intercept. 2. For any two categorical variables, X and Y, the best way to determine if they are related is to (a) calculate the correlation between X and Y. (b) draw a scatterplot of the X and Y values. (c) make a two-way table of the...
Two researchers conducted a study in which two groups of students were asked to answer 42 trivia questions from a board game. The students in group 1 were asked to spend 5 minutes thinking about what it would mean to be a professor, while the students in group 2 were asked to think about soccer hooligans. These pretest thoughts are a form of priming. The 200 students in group 1 had a mean score of 26.2 with a standard deviation...
First, read the article on "The Delphi Method for Graduate Research." ------ Article is posted below Include each of the following in your answer (if applicable – explain in a paragraph) Research problem: what do you want to solve using Delphi? Sample: who will participate and why? (answer in 5 -10 sentences) Round one questionnaire: include 5 hypothetical questions you would like to ask Discuss: what are possible outcomes of the findings from your study? Hint: this is the conclusion....
For each question below select the best answer from those listed and give your reasoning. Your reasoning need only be a sentence or two. It is not enough to get the right answer, you must know why it is the right answer. Question 5 Fred's friend claimed that Canadians tend to be jerks. Fred wondered if that was true, and tested it by checking to see how many Canadian jerks he could think of. Fred's cognitive strategy is ["the availability...