The Allure of Franchising - case study
Suppose that one of your friends who is about to graduate is considering purchasing a franchise. What advice would you offer him or her before signing the franchise contract? (300 words)
Homework Answers
Before signing the franchise agreement its important to know the following details and make sure that the franchisee agree to all of these in order to avoid conflict later on.
1-The agreement should specify the intellectual property is being licensed to use by the franchiser and its prohibition or use after the contract is over.
2-To what extent the training , support and supervision is provided by the franchisor should also be clearly mentioned so that uniformity is maintained.
3- Apart from the initial fees how much ongoing royalty which is a percentage of sales will be charged by the franchisor. Also the due date and the mode of payment is to be stated.
4-The contract should be either of 5/10 years so the franchisee should see the term , the renewal is possible or not and how much is the renewal fess.
5- The agreement should contain the advertising campaigns and brand promotion that are undertaken by the franchisor and who will bear the expense.
6. What are the exit strategies which means whether the franchisees are allowed to sell their franchises at their discretion or they have to buy back at the rate determined.
7. What location you are authorized to operate, what are the exclusive rights and what operations are to be carried out to run the units
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helped start a contracting business when he was just 14 years old.
During his junior year at Sonoma State University, Erlich, with
help from his father, a corporate executive, began investigating
franchise options that would suit his interests and skills. They
honed in on the automotive service industry and reviewed the
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CASE STUDY
The Allure of Franchising
Neil Erlich knew that he wanted to be an entrepreneur when he
helped start a contracting business when he was just 14 years old.
During his junior year at Sonoma State University, Erlich, with
help from his father, a corporate executive, began investigating
franchise options that would suit his interests and skills. They
honed in on the automotive service industry and reviewed the
regulations of several franchises, including Total, Jiffy Lube, and
Midas, before...
Case Study- Woman in Her First Pregnancy pg 288 Ellen eager to learn how to feed herself during pregnancy as wellas her infant after birth. She is 5 feet 3 inches tall and currently weighs 150 lbs. Her pre-pregnancy weight was 148 pounds. Ellen is very concerned about her 2 lb weight gan. Cassidy is a 24 year old woman who is four months pregnant. This is her first pregnancy, and she is Consult the BMl table (inside back cover)...
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nuru my case stuuy #2: Lactation Sarah Tonin is a 40-year-old woman who is due to deliver her first child any day now. She is married and her husband is very excited and supportive about the new addition to their family. She has worked full-time throughout her pregnancy, but plans to take some time off after the baby is born. She is excited about the time off but worried about finances without her income....
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