2016 | 2017 | |
T shirts purchase | 214240 | 258000 |
T shirts discarded | 8240 | 10500 |
T shirts sold | 206000 | 247500 |
Average Selling price | 33 | 34 |
Average Cost price | 18 | 16 |
Admin Capacity | 4800 | 4550 |
Admin Cost | 1824000 | 1774500 |
Admin cost per customer | 380 | 390 |
The Reference components ("A" to "N") are as follows: | ||||
A | 4800 | |||
B | 4550 | |||
C | 214240 | |||
D | 258000 | |||
E | 206000 | |||
F | 247500 | |||
G | 18 | |||
H | 16 | |||
I | 380 | |||
J | 390 | |||
K | 33 | |||
L | 34 | |||
M | 257400 | |||
N | 5,767 |
M: | |
(Input required to produce 247500 units of 2017 in 2016 instead of 206000 units actually produced in 2016, Assuming Same Input-Output ratio of 2016) | |
(C/E)*F | |
+214240/206000*247500 | 257400 |
N: | |
(Units of Capacity required to produce 247500 units of 2017 in 2016 instead of 206000 units actually produced in 2016, Assuming Same Capacity-Output ratio of 2016) | |
(A/E)*F | |
+4800/206000*247500 | 5,767 |
Revenues = Actual units of Output sold * Selling price |
For 2016 : E * K |
For 2017 : F * L |
Direct Material = Units of Input used * Input Price |
For 2016 : C * G |
For 2017 : D * H |
Admin cost = Actual Units of capacity * Price per unit of capacity (Data given) |
For 2016 : A * I |
For 2017 : B * J |
Total Costs = Direct material + Admin cost |
Operating Income = Revenue - Total costs |
Calculation of Operating Income | ||
2016 | 2017 | |
Revenues | 67,98,000 | 84,15,000 |
Cost | ||
Direct Material | 38,56,320 | 41,28,000 |
Admin cost | 18,24,000 | 17,74,500 |
Total Costs | 56,80,320 | 59,02,500 |
Operating Income | 11,17,680 | 25,12,500 |
Change in Operating iNcome | 13,94,820 |
GROWTH | |
(Actual output 2017 - Actual output 2016) * Selling price 2016 | Revenue effect of Growth |
(F-E)*K | 1369500 |
(Input units required to produce 2017 output in 2016 - Actual Input units used in 2016) * Input price 2016 | Cost effect of Growth for Variable cost |
(M-C)*G | 776880 |
(Input Capacity units required to produce 2017 output in 2016 - Actual Input Capacity units in 2016) * Input Capacity price per unit 2016 | Cost effect of Growth for Fixed cost |
(N-A)*I | |
Capacity units In 2016 is 4800 and in 2017 is 4550 | |
It can be seen that Adequate capacity existed in 2016 for produsing 2017 output | |
Thus in Formula, Actual Input capacity will be used instead of Unit Capacity required in 2016 | |
Accordingly, | |
(Actual Input Capacity units in 2016 - Actual Input Capacity units in 2016) * Input Capacity price per unit 2016 | Cost effect of Growth for Fixed cost |
(A-A)*I | 0 |
Revenue effect of Growth | 1369500 |
Cost effect of Growth | -776880 |
Change in Operating Income due to Growth | 592620 |
PRICE RECOVERY | |
(Selling price 2017 - Selling price 2016) * Actual output 2017 | Revenue effect of Growth |
(L-K)*F | 247500 |
(Input price 2017 - Input price 2016) * Input units required to produce 2017 output | Cost effect of Growth for Variable cost |
(H-G)*M | -514800 |
(Price per unit capacity 2017 - Price per unit capacity 2016 ) * Actual unit capacity 2016 | Cost effect of Growth for Fixed cost |
(J-I)*A | 48000 |
Revenue effect of Growth | 247500 |
Cost effect of Growth (V) | 514800 |
Cost effect of Growth (F) | -48000 |
Change in Operating Income due to Price Recovery | 714300 |
PRODUCTIVITY | |
(Actual input units 2017 - Units required to produce 2017 output in 2016) * Input price 2017 | Cost effect of Growth for Variable cost |
(D-M)*H | 9600 |
Actual input capacity 2017 - Actual input capacity 2016) * Input capacity price per unit 2017 | Cost effect of Growth for Fixed cost |
(B-A)*J | -97500 |
Change in Operating Income due to Productivity | 87900 |
Change due to: | |
Growth | 5,92,620 |
Price Recovery | 7,14,300 |
Productivity | 87,900 |
Total | 13,94,820 |
Change in Operating Income | 13,94,820 |
Requirement 3:
significant INCREASE in operating income
due to PRODUCT DIFFERENTIATION STRATEGY
continue to CHARGE PREMIUM PRICE while growing sales
earn ADDITIONAL OPERATING INCOME BY IMPROVING PRODUCTIVITY
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