Question

1.   The last thirty years of the 1800’s (post Civil War) brought many changes to our country, including transportation, media, technology, and societal (due to immigration and emancipation). How did each of these changes affect the evolution of advertising in this country?   Furthermore, compare and contrast these same broad categories of changes that have occurred in our country in the last thirty years (1980-2010). How has advertising evolved during this current time period? Be sure to provide specific examples to support your answers.

Answer 1

The advertising has evolved and the ways how the brands & people reach out to the masses have to been changed. During the 1980's the mode of advertising were newspapers and other print media. Also, wall paintings and billboards were the initial means of advertising for the people. With changing times, the advertising methods evolved in print with magazines, newspapers, pamphlets, etc. coming in picture. The radio and television also evolved and people used to heavily invest in that segment. Slowly, with the rise of cinema, branding through cinema houses also started taking up the pace in the field of advertising. At the beginning of the 21st century, print, radio, television, and outdoor media advertising were the most common advertising channels adopted by the brands. However, the technological boom explored and gave out multiple advertising options. With the advent of phones and computers, advertising took shape on various websites and just messaging on mobile phones; from calls, messages, and website advertising, the brands have now reached advertising on social media platforms and other technologically advanced ways.
Hence, it shows that advertising has shaped and developed a lot in the previous two to three decades.