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1) what are the duties and responsibility for a VP of Marketing? 2) what are the...

1) what are the duties and responsibility for a VP of Marketing?

2) what are the duties and responsibility for a VP of Manufacturing?

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Answer #1

Duties and Responsibilities of VP Marketing:

  • Provide leadership for the development of global strategic marketing plans including objectives and strategy for targeted markets
  • Drive efforts with business development to define an overall product portfolio strategy that will drive the long term growth of the organization
  • Ensure the development of all strategic product roadmaps and corresponding marketing plans
  • Lead the process for the continuous evaluation of trends and adjust strategy to capitalize on shifts in the marketplace. Including the process of obtaining and disseminating competitive intelligence across all markets and product lines
  • Analyze existing product and markets in terms of the ability to compete, gain market share, grow revenue and sustain or grow profitability
  • Monitors business metrics in regard to revenues, profitability, market share and product portfolio mix. Communicate these metrics to the senior management team
  • Collaborate with Sales, Business Development and OEM to define effective sales channels of all products
  • Establish effective relationship with the sales force with leadership, training, pricing and positioning expertise
  • Establish metrics for the measurement of marketing program effectiveness
  • Develop and manage the marketing budget
  • Responsible for the development of the company’s revenue forecast
  • Develop and provide leadership for a high performing product management team to drive the execution of strategic marketing plans for meeting overall business objectives
  • Responsible for the overall management of the marketing team providing coaching, leadership and assistance with resources and strategy development

Duties and Responsibilities of VP Manufacturing:

  • Serve as a the company visionary. Play a major role in the formulation of company policies and goals directly related to company growth.
  • VP of Manufacturing has heavy influence on the planning, implementation and directing of all manufacturing activities.
  • Development of long- and short-term company goals, while implementation and direction of manufacturing activities ensure that these goals are met.
  • Oversee budgetary issues related specifically to manufacturing and production efforts.
  • Provide technical direction to the company as needed.
  • Technical know-how of the manufacturing process after having been directly in charge of it for a period of time.
  • Bring technical expertise from other field.
  • Oversee the continued efficiency of the manufacturing process by ensuring that the company has the necessary technology to compete with other companies.
  • Procurement of new equipment if necessary.
  • Create budget for the period, look after the PnL of the segment they are handling.

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