Question

Managment.

write an essay about the occasions on which germans drink beer. and how would you could market coord beer in Germany.

Answer 1

The occasions on which Germans drink beer:

Germany is identified amongst one of the highest alcohol-drinking nations. It is also identified by many researchers that beer and water are almost about the same price in Germany. Consuming bear during the day and in public is more accepted in Germany as compared to U.S. The legal drinking age for bear in Germany is 16.

Apart from daily consumptions the sales of bear take hype during Oktoberfest. It is the beer festival held annually at Munich, Germany. The festival is held during late September to the first Sunday in October. It is not only regional or national attraction but people around the world travel to Germany to be a part of this festival.

Apart from Oktoberfest other festivals of Germany during which consumption increases are:

• Cannstatter Volksfest
• The Gäubodenvolksfest
• The Bergkirchweih
• The Hanover Schützenfest
• The Freimarkt
• The Augsburger Plärrer
• The Nockherberg Starkbierfest
• The Volksfest

In order to market my beer to German market, I will take following measures:

• I have to identify and follow the regulations and compliance imposed by German government.
• I will identify target consumer based on the my product (beer)
• I will try to introduce my product during one of the festivals.
• I will promote it in restaurants and grocery shops.
• I will introduce product with offers as competition in beer market of Germany is very high.