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The process of dividing a market into meaningful groups that are relatively similar and identifiable is...

The process of dividing a market into meaningful groups that are relatively similar and identifiable is called Target marketing Segmentation Geodemographics Positioning

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Answer #1

The correct answer is option B, i,e. market segmentation.

Through effective segmentation of the market and formation of groups of consumers that have similar interests, organizations are able to appeal to them collectively through focused marketing.

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