Question

Consider the media options available to advertisers in the US and in Cuba OR Haiti. How do the options differ? What constraints or limitations are placed on advertisers in the country? What can you do, as an advertiser, to cope with media limitations in the specific country?

Answer 1

answer-

Media of the United States consist of several different types of media: television, radio, cinema, newspapers, magazines, and Internet-based Web sites. The U.S. also has a strong music industry. Many of the media are controlled by large for-profit corporations who reap revenue from advertising, subscriptions, and sale of copyrighted material. American media conglomerates tend to be leading global players, generating large revenues as well as large opposition in many parts of the world.

while in Haiti, media is limited .media is used in this country is mostly newspaper, magazines, radio and TV to advertise.

In US we have freedom of speech and we can use these or any media to convey our views and speech while in Haiti.

The Press and media sector is running under a Decree issued on July 31, 1986 by the General' Henri Namphy's government. This publication makes provision for aIl press industries, which outline the privileges and duties that go with the media professions.

"Press" refers to the followings:

• Newspapers or ail kind of periodical publications
• Broadcasting and television
• Printing house, bookshop, publishing house
• Press agencies

Journalists are the press enterprise's editors, radio broadcast announcers, TV presenters, cameramen, researchers, columnists, contributors to the editing, editors, translators, reporters, picture editors, and photojournalists.

The Ministry of Information and Coordination issue accreditation cards, renewable each year, to the press enterprises that have legal registration. The conditions for obtaining a professional card that attest the capacity of a journalist include a University degree or equivalent, and a credential card from a registered organ of the press.

Foreign journalists who want to practice their profession in Haiti have to request a professional card from the Ministry of Information and Coordination.

The creation of the press enterprise is subject to a prior declaration addressed to the Ministry of Information and Coordination, the National Archives and the National Library for a registration of copyright. The owner of an audiovisual media makes a declaration to the Ministry of Publics Works, Transport and Communication, and the Ministry of Justice.

In US we can use any media to advertise our products but in Haiti we need to use newspaper, radio and TV commercials to target our market audience while following the legal constraints on media in Haiti.we can also use sites JumpTV.com. which broadcase three TV channels in haiti.