Question

Principles of Marketing

Topic: Branding

Discussion

What are some of the benefits of branding? Think of a specific brand that you gravitate to. What influences your choice?

Answer 1

Here are the benefits of the branding

• The branding gives the product unique identity which separates the products from the other products or services.
• The branding increases the customer loyalty. This is because when the customer purchases the products then he or she knows the product with the brand hence the customers again buys the product or services f satisfied by the product value preposition.
• Branding gives the marketing activities a consistency because when the after branding each marketing activities like website, packaging, promotion etc gees around the brand name.
• The brand equity enhances the new product launches. It helps when the company expands their market. This is because the customers already know the name.
• People love to work with the brand hence the company gets great pool of talent.

If I pick a brand then I will pick Google. This brand is leader in the internet searches. It has unique identity and people prefer it against the rivals.

• The customers once use Google they again search on it.
• People love to work with Google. They feel proud to work there.
• When Google launches any new product then it is sold like hot cake. Just because it has brand name with it,. So the company does not work hard to promote it.