ANSWER-1)
Digital marketing has transformed the way business owners and consumers sell and buy products and services. The benefits and challenges which impact organizations are as follows:
Benefits of Digital Marketing
-- The digital advertisement is cheaper than the print advertisement; also has a much wider reach.
-- There are no geographical barriers because internet marketing helps in spreading the business worldwide, thus can access a massive audience
-- Digital marketing promotes brand interactions, which is beneficial to build up effective relationships.
-- Digital Marketing assists business to be open 24X7 (365 days) where customers are welcome to shop from anywhere and at anytime.
-- Digital methods enhance the product reaches customers in simplest approach. It also adds value to the good and a touch of individualized customer service.
-- It also helps in creating reliability and gain trustworthiness and confidence of the customers.
-- Have enhanced the ability to measure and collect data.
-- It also assists in updating the subscribers through a fast mode of e-mails.
Disadvantages of Online Marketing
-- The updating of information on time is a critical issue.
-- Several web visitors and customers demand something for free.
-- There is loads of competition in the market, thus it makes mandatory to be updated on the website.
-- Digital marketers must focus on bringing their marketing campaigns to professional levels; else they will not be taken seriously by the targeted customers
-- Few products and services target the elderly and only very fewer percentages are tech savvy and thus will not have access or do not even know how to get online
-- Digital marketing tools are prone to their perennial concerns of negative feedback and it can ruin the online reputation.
Since there are numerous many pros and cons of digital marketing which are important to be considered when creating digital marketing strategy. With the experts’ advice and help, it is simpler to understand the digital marketing concept and get the most of the business for online. If a business can establish a tempting value proposition and afterwards also follow through on that promise, the business will be able to enhance the chances of experiencing a successful campaign.
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