Question

product galaxy s9

assigment is to create a channel for the product and explanation of the particular design as well as a summary of the marketing strategy including the marketing mix variables such product price and promotion

Answer 1

• Market channel for galaxy s9

The best marketing channel for these kinds of product would be social media with a hope to attracting more number of best customers. The social Medias would include twitter, facebook etc. as these groups are engaged by more number of young generation people. These kinds of products are more interesting to people of younger generation rather than old generation people. This may be due to the way the product is designed, the features the product has etc.

The product has been specifically for visual & social generation.

• Design of the product:

The product has various features like improved cameras, an artificial intelligence powered voice tool & also social media functions that are easier to deploy than the earlier versions of the product.

• Marketing strategy:

The most important aspect of marketing strategy of galaxy s9 is its differentiation. The product has many different features that is used to create an innovative experience which makes the product to stand out of crowd & draw attention from others.

1. Digital marketing: Samsung usually uses its website to promote its products. It also relies heavily on digital technology to promote its products. The major part of the population can be found online. The most common digital marketing techniques would include paid advertising, video marketing, social media, and website of the brand. Apart from this there are also various digital channels from ecommerce websites that can be used by the product to reach its audience.
2. Social media: Social Media is now an inseparable part of major brands’ marketing strategy. From Facebook to Twitter and Instagram, brands exploit all these channels to reach their customers and grow their customer base as well as keep customers engaged. When it comes to video promotion, YouTube is the best social media site. Twitter and Facebook also allow sharing videos but YouTube is dedicated especially to videos only and has a larger audience than any other social media site.

• Marketing mix:

1. Product mix: these galaxy series products of Samsung are the most innovative products in the market. The most attractive feature of this product is its camera which has gained appreciation from several people. S9 and S9+ come loaded with other features too like the slo-mo video feature, emojis, an end to end uninterrupted display as well as AKG tuned stereo speakers, data protection by Samsung Knox and extra speed through the carrier aggregation technology. There is also face recognition feature which adds more attraction to the product. For the music lovers the power of dolby atmos is an attraction.
2. Place mix: the brand has global distribution network which includes its physical stores. It is one of the top selling brands in Asia. But due to the growth of online retail, a large part of the sales takes place online. The product also has its accessories with other e retailers like flip kart, alibaba etc.
3. Price mix: this product is considered to be for premium users. The brand uses a premium strategy for its large screen. The prices of these models are $719.99, $769.99 &$839.99. The premium pricing strategy is related to the premium experience that S9 offers.
4. Promotion mix: Digital channels are the most prominent in the promotions mix of Galaxy S9. Apart from media and technology blogs as well as paid advertising, Samsung has used some other channels too for promotion of its Galaxy S9. Apart from that e-retail brands that sell these Galaxy smart phones have also played an important role in the marketing of S9.