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It is something of an art to uncover the basic values and beliefs that are buried...

It is something of an art to uncover the basic values and beliefs that are buried deeply in an organization's rich collection of stories, language, heroes, heroines, and rituals, yet culture can be the most important factor in implementing strategies. Regarding your case, tell us a story about these values and beliefs that may have an important implication regarding Hershey's strategic decisions

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