Question

Does social media drive change in organizations? How? Provide two examples.

Answer 1

Absolutely. Social media play a critical role in the success of an organization. Change management requires important decisions and social media has a key role in it. Social media act as a catalyst of ‘vehicle’ to ensure faster and smoother implementation of change. For example, internal social media such as intranet chats facilitate transparency in decisions across departments and locations.

Another example is using micro blogs to share simple and short messages or information allows information to flow from all directions not only from one single direction. This enhances employee engagement in the organizations. Management can build strong relationships with employees through transparent decisions on change management.