Consumers will bear switching costs if: a. the benefits of adopting the new technology outweigh the...
Consumers will bear switching costs if:
| a. |
the benefits of adopting the new technology outweigh the costs of switching. |
|
| b. |
switching costs are substantial. |
|
| c. |
the new products are packaged attractively. |
|
| d. |
there is a lack of complementary products. |
|
| e. |
the new technology is advertised subtly. |
Homework Answers
Answer : a. The benefits of adopting the new technology outweigh the costs of switching
Note : When the new technology provides more number of benefits as compared to the existing technology the consumers can bear the switching cost for the new technology.
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