Question

The quantitative research methodology is the single most scientific and reliable approach to investigation”.

Critically discuss this statement with the use of supporting examples.

Answer 1

Quantitative research methodology mean it deals with the things that have quantity in that they can measured. Quantitative research methodologies present the findings in terms of numbers, mathematical data and statistics. In real life people use statistics and numbers to make decisions for instance, when one wants to buy a phone the price/cost of the phone is will influence the into buying the phone or not.

Explanation:

Qualitative research methodology enables the researcher to reach conclusion easily by analyzing the numbers and statistics. Collection of data in quantitative research is easy and effective. Using this methodology enables easy comparing and contrasting with other research. It is also easy to attain research objectives using quantitative research methodology. For instance ,when a company is conducting a research about customers satisfaction they will use quantitative research methodology. The company will focus on what numbers of customers are satisfied with company's products or services. The researchers will ask questions and let the customers rate the company's services on a scale of 1-10. Doing data analysis on the ratings of the scales from consumers will hep the company come to a quantitative conclusion of how many consumers get satisfaction from the company.