Question

What social problem do you think is the world's biggest? Wars? Global warming? Resources imbalances?

How do you think you could you start to solve a big social problem through marketing

Answer 1

I feel Global warming is one of the most pressing world issue that could be possibly helped to be dealt with through marketing. The greatest threat to global crisis of Climate Change is the fact that the technological advancements happening in the field of technology to make the availability of renewable sources of energy, in the most commercialized way, is still lacking or is rather growing at a slow speed as compared to the quantum of deterioration happening to the species survival and diversity and to the biodiversity as well due to exploitation of the natural resources which are non-renewable in nature.

The Organizations today need to pay heed to various environmental issues to ensure that the quality of life on this planet will not continue to degrade. We could rather find it challenging to even analyze the various aspects of Environmental deterioration especially with regards to the exploitation of Fossils fuels or the non-renewable sources of energy that has given rise to the overall greenhouse effect in the Earth’s atmosphere, causing the planet to be warmer than the earlier generations.

One way to deal with the same would be to engage the employees to take steps to come up with alternative energy resources to control the deterioration of the planet any further and to implement the same in the system. In order to support this activity, one of the major remedy to the environmental issues concerning an Organization and implementing sustainability is the ‘Green Marketing’ concept. With more awareness that has been created in the recent ages across the planet about conservation of the planet by opting for Greener remedies, there has been a gradual development of the concept of ‘Green market’. The world has started gaining the advantage of the pollution-free environment to deal with the issues of Global warming. There has been a realizing factor of how a greener survival strategy in now the need of every business. Green marketing involves marketing of such products that do not cause any damage to the environment. Therefore, attempts are to be made by not only by the ‘Few we’ but also by all the we in the Organization to modify and innovate the products that incorporate the concept of ‘Green marketing’ and the same could be reached out to the consumers by way of influential social ad campaigns and other promotion techniques. The same could be put into practice by involving the employees in this activity.