Question

answer the following:
In your own words describe Nike's brand personality and the effect it has had on the organization.

describe nike's culture

Answer 1

answer-

Brand personality of any company is like its human characteristics or traits to which customers and other stakeholders can relate with. The brand personality of Nike is percieved as Athletic.

They pride themselves on providing the best athletic gear.

They have an appeal to all athletes no matter what sport. They have successful products in every major sport around the world. Baseball, basketball, football, soccer, tennis, golf, track, and the list goes on and on.

If you go to any sporting event, chances are you will see multiple athletes sporting Nike gear. Since they create a personality of being a cool, successful athletic brand, athletes want Nike.

Another thing that supports their brand personality is the amount of world class athletes that endorse Nike. Lebron James, Venus Williams, Tiger Woods, and Michael Jordan are just a few of the top athletes signed with Nike.

Nike is unique in the fact that they have a huge target market. They target athletes, but they don’t focus on a specific age range. Nike has appeal to athletes from adolescence, to adulthood, to parenthood. Anyone from birth to 80 who strives to be an athlete can be seen wearing Nike.

Nike has a focus on their personality of being sincere. They want customers to see their genuine passion for their running shoes. The founders were actual runners so they wanted people with their common interest to have success in the sport. They have to show interest in the consumers to show that they are sincerely concerned with the quality of their performance in running and other athletic performance.

This brand personality affect its organizational culture because In Nike, employees are treated fairly. Nike has policy to give attractive working conditions, compensation, and other benefits to improve standard of living of its employees. Company also believe it owning its mistakes small or big in public. Nike has good organization culture which supports welfare of its employees, customers and society at large.

Answer 2

answer- Brand temperament of any company is like its human characteristics or traits to that customers and alternative stakeholders will relate with. The complete temperament of Nike is percieved as Athletic. They pride themselves on providing the most effective athletic gear. They have associate degree charm to any or all athletes despite what sport. they need made merchandise in each major sport round the world. Baseball, basketball, football, soccer, tennis, golf, track, and also the list goes on and on. If you attend any sporting event, chances are high that you'll see multiple athletes sporting Nike gear. Since they produce a temperament of being a cool, made athletic complete, athletes need Nike. Another factor that supports their complete temperament is that the quantity of world category athletes that endorse Nike. Lebron James, Venus Williams, Tiger Woods, and Michael Jordan ar simply a number of of the highest athletes signed with Nike. Nike is exclusive within the incontrovertible fact that they need an enormous target market. they aim athletes, however they don’t specialize in a selected age vary. Nike has charm to athletes from adolescence, to adulthood, to parentage. Anyone from birth to eighty WHO strives to be associate degree contestant is seen carrying Nike. Nike contains a specialize in their temperament of being sincere. they need customers to check their real passion for his or her trainers. The founders were actual runners in order that they wished individuals with their common interest to own success within the sport. they need to indicate interest within the shoppers to indicate that they're sincerely involved with the standard of their performance in running and alternative athletic performance. This complete temperament have an effect on its structure culture as a result of In Nike, workers ar treated fairly. Nike has policy to provide engaging operating conditions, compensation, and alternative edges to boost customary of living of its workers. Company conjointly believe it owning its mistakes little or huge publically. Nike has smart organization culture that supports welfare of its workers, customers and society at giant.