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What role does content play in the consumer's journey? How does content enhance a consumer's experience?

What role does content play in the consumer's journey? How does content enhance a consumer's experience?

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Content makes the journey of the consumer easy and simple. Content helps in providing clear picture to the consumer of the product or services and answering their queries. Content makes the journey of the consumer easy and successful as the consumer will be able to decide on what they want and what would be the best option. Hence it enhances the overall experience of the consumers avoiding confusions and misconceptions. Therefore content is very important for the journey of a consumer.

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