Question

What role does advertising play in the TIME magazine? How is it incorporated? Explain three specific examples.

Answer 1

There are different roles to be played by the advertising in the Time magazine. The first role is to bring business development for the publication and more revenue is generated for the magazine. The second role is branding role that is used to help magazine establish itself as a publication house that can attract ads of bigger brands for the magazine. The third role is to be played by the advertising is of building right positioning among the consumers or target audience. It makes people to rightly perceive the magazine and buy it.

Three specific examples are as follows:

1. Advertising helping the magazine to increase the sales of magazine in the market, makes company to increase the revenue.
2. Branding takes place due to advertising when top companies give ads to the magazine on the basis of its circulation, sales and positioning among the consumers. Further, contagious effect also takes place one company gives ads due to the reason that another competitor also gives ad in that magazine.
3. Readers perceive Time magazine in high regard and it is only due to advertising and hard work done by the employees at Time magazine.