Question

Scan today's environment, was the implementation of Starbuck's plan successful? Explain the dangers when a brand becomes too successful? Where should Starbucks focus their future strategic meetings? Where can or should Starbucks grow?

Answer 1

answer-

Yes, Scaning today's environment is very necessary strategy even for successful brand like starbucks because these environment factors are dynamic in nature and are not in control of the brand.The plan of Starbuck was successful that is why it is one of the best brand who is still thriving in this competitive environment.The dangers when brand becomes too successful is that There are having very less opportunity to grow in future because they have the resources but there are no ideas and ways to utilize those resources. there is also a fear remains with the successful brand that what would happen in future what if they would be declining slowly in future. so successful brands has to do more efforts in maintaining their reputation.

Starbucks is big brand and very resourceful so starbuck should go to seek growth strategy either expanding its business by aquisitions and strategic alliances or create a new product line. Starbuck can open new restaurants for dining which would compliment its current product line of Coffee.