Question

can you give a recommended marketing strategy, short term recommendations,long term recommendations of progressive corporation.
explain your answers

Answer 1

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It takes time to build a marketing strategy. This method involves the identification and analysis of your target group, the awareness of your competitive role, brandering, branding, the differentiation of your business from the competition, the structure of your marketing mix, and more. The development of a marketing strategy is one of the most important aspects to ensure the company is effective and sustainable.

You must first recognize your marketing strategy-short-term and long-term, to build a effective marketing plan. How do two methods exist? You certainly need to prepare for your future success but your company would not be able to accomplish such long-term strategies without a short-term strategy. On the other side it would place your company in a weak position for potential growth simply to concentrate on your short-time results. Both approaches should be used in the wider marketing environment.

Short-Term Marketing Activities

Short-term marketing activities are those which give business and traffic a temporary boost. For any company, short-term success is critical. If you are a financially seeking start-up or a business which is looking to launch a new product or service successfully, short-term success is required for long-term growth.

Here are a few tactics to achieve short-term marketing success:

Price promotions lowered: Customers should be persuaded to act on small price cuts. You currently have individuals who want to buy but have not pulled the trigger in your sales funnel yet. Reducing the price would provide them with an opportunity to purchase.

Pay-per-click (PPC) advertising: Another way to become accessible to potential clients is through pay per click promotions. It is understood that efficient implementation of PPC campaigns contributes to substantial targeted traffic on your web. Make sure you run the calculations, so that you do not give more than you intend to earn, and you understand the break-even point.

Tradeshows: Trade shows are an ideal way to advertise the goods and services or to launch them within a specific market in a short term. Many opportunities for the captive event audience in the form of sponsorships, presentations and VIPs are also good opportunities.

Long-Term Marketing Activities

Long-term efforts build brand value and even years on the road tend to generate results. Short-term success can be short-lived without long-term marketing strategies. After five years where is the business going to be? For 10 or 30 years, how about that? What programs would you put in place to help achieve your goals? It takes time to develop your company and you need a plan for every move or milestone along the way.

Here are a few approaches to achieve marketing effectiveness in the long term:

Search Engine Optimization (SEO): SEO is a long-term play that can take several months but it is vital for success as it has been found that organic search engine traffic is the best source of B2B leads. Knowing your market and optimizing your website for keywords and phrases potentially used by consumers in their online search is crucial to finding them on the Internet. SEO is a mechanism which is ongoing and it takes time to do it effectively. To order to keep their website updated, companies will consider hiring experts they can trust.

Social Media: Social networks may be used as a set of contact platforms to accomplish both short-term goals and long-term ones. You can use it in a short-term sense to track and maintain your credibility online. You can use social media in a long term sense to promote content, help lead generation efforts and participate in online communities.

Social media participation is relevant and significant as social networks are increasingly seen as one of the top platforms for brand recognition.

It's a fine tuned juggling act, at the end of the day. The aim is to develop a marketing strategy that respects and simultaneously implements marketing strategies for both the short and long term. Doing this can ensure the company is well prepared for years to come to prosper.

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