Question

what are Gillette recommended long term,short term ,contingency and control marketing strategy.
explain your answers
please provide reference
thank you

what are the short term marketing strategies of Gillette.
what is the long term marketing strategies of Gillette.
whst are the marketing strategy contingencies of Gillette.
what are the controls(measures) of Gillette.
please the course is marketing management
please help me to solve for the right answer and explain your answers.
thank you

Answer 1

Short term-> 1. making adverstiment tailored for different geographies. For example: In India, Gillette created videos ads which reflected general shaving habits pf Indians.

2. Creating associations which promoted guys to shave ( Women Against Lazy Stubble (WALS) association in India). In this celebrities were hired and they promoted regualr shaves.

Long term-> 1. Extensive Research and development to make their product fulfil the customer need, thereby creating continuous demand while also grabbing customer loyalty.

2. Created different product range suitable for different customer categories.

3. Created a brand image which responded to the emotions of customer. Every time customer use gillette s/he feels more confident, appealing and happy.

4. Gillette did not create product wise campaign but had a focus on driving emotions which were central to all its products

Contigency plan-> Created strong market research team which captured customer emotions which was converted to new product through strong R&D team