Question

PLZ USE EXAMPLES!

Michelle, Elena, and the Mobile Manufacturing, Inc. (MM) board of directors know how important it is to understand the environment in which it is operating. They hired you—a highly-regarded marketing consultant—to bring a fresh perspective to the marketing plan. You are scheduled to meet with Michelle and Elena next week to discuss the environmental conditions that are relevant to introducing the new product.

As you prepare for the meeting, you consider all of the possible environmental issues. You recognize that Elena brings an interesting perspective to the process because she has experience designing mobile phones for the Eastern European market, and she is pushing for a new product that can be marketed worldwide. On the other hand, Michelle is more concerned with the domestic marketplace and is worried that trying to market a new product anywhere outside the United States—much less worldwide—could be very risky.

You sit down to start your work on the marketing plan, and you begin by drafting some goals that the marketing plan needs to address.

Walking through the halls at MM, you ponder the job that lies ahead. Coming out of her office, Michelle spots you and heads in your direction.

"I'm so glad you're here," she says. "Have you settled into your office?"

"Yes," you say. "I'm eager to get started."

Michelle enters your office and takes a seat in a chair. "I'm scheduled to make a presentation to the board at the quarterly meeting next week. I know it's short notice, but I was wondering if you could pull together a 30-minute presentation for them?" she asks.

"What would you like me to present?" you ask.

"As you know, you and Elena have been brought on to revitalize the product line for the company. Your role is to create a winning marketing plan that will allow us to capitalize on the new product that Elena is designing. The board would like you to discuss some of the issues that you will be considering as you develop the marketing plan for the new product. I know they're especially interested in your thoughts on the global market."

"That sounds like a great idea," you say.

Consider the environmental variables (i.e., technological, demographic, economic, political, and cultural variables) that you must include in your marketing plan, and answer the following:

Which of the environmental factors do you feel is the most critical, and why?

What might someone with an opposing viewpoint think is the most important?

Given this opposing argument, how would you argue your opinion?

What solutions should be considered as you seek to develop a sense of ownership of your plan?

What solutions would you recommend to the board, and why?

Is a compromise feasible?

Answer 1

Here are my thoughts on the questions listed by you towards the Mobile Manufacturing industry:

Which of the environmental factors do you feel is the most critical, and why?

- In the current situation, the Economic environment takes a critical position. As a product company, we should sense the people's tendency to earn and spending patterns according to which our marketing strategies should vary.

What might someone with an opposing viewpoint think is the most important?

- Someone would be very interested in Technological environment as the world moving aggressively with the latest technologies.

Given this opposing argument, how would you argue your opinion?

- As a Manufacturing company, we should design the Mobiles which is inclusive of the latest technologies and place them with proper price tags. For Ex: Manufacture a phone which has 50MP rear camera and 25MP Front camera with aperture 2.0 instead of 1.8 This provides more clearer picture but would cost lesses to the company. In this way, we should streamline our cost on the product which would enable us in providing a quality phone at much lesser prices than our competitors in the market.

What solutions should be considered as you seek to develop a sense of ownership of your plan?

- Demand sensing, People Reachability, Online Marketing are some of the solutions which play key role in this plan.

Demand Sensing helps you in analyzing current market situations with people's tendency on new phones.

People Reachability will help you in reaching the different cultured people worldwide by studying their perceptions.

Online marketing improves accessibility and reduces Transit costs to the company.

What solutions would you recommend to the board, and why?

I recommend above mentioned three solutions to the board.

Is a compromise feasible?

No. Compromise doesn't deliver the quality work.